Social media
Strategy & Content
Pictureframes.com
As the lead Content Strategist for Graphik Dimensions, I am am sole owner of social media content, strategy and advertising for the international brand pictureframes.com.
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Scaled ad spend over 500% while maintaining a 15.5 Return on Ad Spend (ROAS) on average.
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Expanded organic following on social channels by over 400%.
The national folk festival
When the National Folk Festival came to North Carolina, I led the grassroots campaign to build their new audience and inspire them to attend the festival.
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Organically built audience of over 10k followers on channels without any ad spend.
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Central driver of festival awareness that led to attendance of 150,000 + in first year alone.
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Recognized as Best Event Promotion by PR Daily, beating out PGA Tour and OtterBox.
Aerialite surf glass
After rebranding the international surfboard fiberglass brand Aerialite, I led social media strategy and content creation to support efforts for growth and re-education of brand standards.
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Scaled international ad campaign to reach audience in over 25 countries.
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Expanded organic following on social channels by over 1500%.